Sherna Malone

The Beauty Channel

hair care heroes

This month, it’s all about hair care. Over the past year we’ve seen innovation in hair products like never before and I’ve rounded up some of the very best on the market today. From scalp soothing shampoos to moisture-rich masks that work in minutes, luscious locks here we come!

Aveeno Scalp Soothing Haircare
Brought to you by the much-loved skincare brand Aveeno, comes a new, unique range of haircare products – six new shampoo and conditioner duos in a collection specially formulated to nourish the scalp, while caring for individual hair type and need. Each product in the range is formulated with colloidal oats and enriched with botanical ingredients for a holistic haircare routine resulting in healthy hair that looks good and feels great. The new range is clinically proven to relieve and soothe, itchy, dry scalps, while simultaneously targeting unique hair needs. Gentle enough for daily use and even for sensitive skin, the formulas are sulphate free and pH balanced, respecting the scalp and hair’s natural pH levels by gently cleansing hair without stripping it of its natural oils. Hair is left shinier and softer, and your scalp is left feeling soothed. €9.99, available in supermarkets and pharmacies nationwide.

OGX Apple Cider Vinegar Shampoo
The NEW OGX Clarify & Shine+ Apple Cider Vinegar Shampoo is a clarifying shampoo for greasy hair and for oily hair to help eliminate residue and build up. An uplifting blend with Apple Cider Vinegar helps to balance the scalp, remove unwanted oil, and leave hair super clean and shiny. It’s a tried and tested ancient remedy brought bang up to date with a luxe formulation and an amazing fresh and fruity fragrance. For best results, follow with the OGX Clarify & Shine+ Apple Cider Vinegar Hair Rinse Treatment and the OGX Clarify & Shine + Apple Cider Vinegar Conditioner to help leave hair vibrant, clean, and silky smooth all day long, €8.89, available in supermarkets and pharmacies nationwide.

John Frieda Miracle Drops Hair Mask
The newest addition to the John Frieda family, Miracle Drops Hair Masks give your hair some much needed TLC! Offering tailored treatments to help address your unique hair care concerns, each hair mask is formulated with a unique combination of ingredients and technologies to transform frizzy, dull, or damaged hair. The easy-to-use hair masks only take five minutes to work their magic! Choose from the Blonde Brightening Mask, designed to nourish and brighten blonde hair, the Frizz Smoothing Mask to nourish dry, frizzy hair or the Damage Repairing mask which helps prevent breakage and increases smoothness, leaving hair feeling healthy, smooth, and strong, €3.99 available from selected pharmacies nationwide and online from cloud10beauty.com

John Frieda Miracle Drops

L’Occitane Purifying Freshness Dry Shampoo Mist
L’Occitane have just launched their first dry shampoo, ideal for normal to oily hair. It absorbs impurities and excess oils to allow a longer time between shampoos. Thanks to its purifying cocktail of five essential oils and a complex of natural active ingredients (peppermint, fireweed, silica), this dry shampoo mist will restore freshness and cleanliness to hair without any white residue. What’s more, the formula is silicone free with 97% natural origin ingredients, and the bottle is made of 100% recycled and recyclable plastic with no outer carton to reduce waste, €18 available from loccitane.com

Klorane Mango Shampoo Bar
The latest launch by Klorane is another step in the brand’s commitment to limiting its impact on the planet. The small but mighty shampoo bar is an eco-friendly alternative to liquid shampoo (each shampoo bar provides the same number of washes as 2 x 200ml liquid shampoos), using less water and 97% less packaging. The Mango Shampoo Bar gently cleanses hair and scalp while deeply nourishing dry, dehydrated hair without weighing it down. From the first use, hair is left intensely hydrated and softened thanks to the rich mango butter in each bar. Gentle enough to use on all the family (3+ years) hair is left feeling softer, smoother and with a healthy-looking shine, €13, available from selected pharmacies nationwide.

Perfectil Hair Crush Gummies
The importance of nourishing our skin from within is well documented and the same applies to our hair! Perfectil Hair Crush Gummies are an easy and delicious way to ensure your hair is getting a little extra care and nutritional support each day, to keep it looking its best. Our hair is under constant stress, especially after the summer months, when hair may have been frazzled by the sun and sea as well as from daily aggressors like heat styling, drying and pollution day-to-day. These external stressors can wreak havoc on our hair. The chewable supplement is the first of its kind from the multi-award winning Perfectil range and is packed with everything your hair needs to flourish from the inside out. Hair Crush Gummies provide 21 vitamins and nutrients, including Biotin, Selenium Amino acids, and Zinc, to help support hair as well as skin and nails, all in a delicious mixed berry flavour gummy. €27.99, available from pharmacies and health food stores nationwide.

Perfectil Hair Crush Gummies

72 Hair Blow Dry Cream
Beautifully glossy hair, with minimum effort, every day. That dream is a reality with 72 Hair, thanks to years of research and development with a team of professional hairdressers. Each of the expertly formulated vegan hair products has been developed to deliver salon-style results, at home, leaving hair manageable, frizz free and shiny. Harnessing the power of professional-grade ingredients, the luxe formulas are a delight to use. The Blow Dry Cream, €18.29, is their hero multi-tasking leave-in cream that reduces blow drying time, eliminates frizz and protects from heat damage in one quick step. Available from Irish website trendsbeautydistribution.com

Olaplex Zero Intensive Bond Building Treatment
A professional-inspired treatment that primes hair for deeper repair with the highest dose of patented Olaplex technology in any take-home product. It rebuilds hair bonds, strengthens, and protects hair integrity. Olaplex No. Zero the most concentrated of all Olaplex’s homecare offerings, definitely works best when used with the massively popular Olaplex No.3. It will stop breakage in its tracks, repair heat and colour damage and bring life back to lifeless hair, €27.50, available from Olaplex stockists nationwide and online from millies.ie

L'Oreal Serioxyl Denser Hair

L’Oréal Professional Serioxyl Denser Hair Treatment
If you are looking to achieve thicker fuller hair, L’Oréal Professional Serioxyl Denser Hair Treatment might be just what your hair needs. This innovative professional serum is a daily cure that improves hair density. Suitable for women and men who have very fine or thinning hair or suffer from hair loss, it is formulated with an ingredient which has had 25 years of research: Stemoxydine is a patented molecule with a maximised 5% concentration that awakens the dormant follicle to create new hair. Also in the formulation is Resveratrol, which protects against oxidative stress to ensure it functions correctly. Applied directly to the scalp every day for three months, it boosts the hair density in as little as six weeks, €42, available from L’Oréal Professional Hair Salons nationwide.